Dimensional Mail

3M Optical Systems

CHALLENGE:
3M was looking for an innovative packaging design to grab the attention of business travelers in order to bring about awareness of 3M’s new Notebook Privacy Filter.

ACTION:
We collaborated with 3M to design a dimensional mailer resembling a suitcase that commanded the attention of business travelers. The not so ordinary mailer featured a built-in sample screen of 3M’s Notebook Privacy Filter.

RESULT:
3M reported a dramatic increase in response rates compared to regular flat 2-dimensional mailings created in the past.

Promotional Alliance

CHALLENGE:
Promotional Alliance was seeking a unique mailer that would help differentiate its client from other insurance companies.

ACTION:
We partnered with Promotional Alliance to create a dimensional mailer that provided a clean and clever package design to house an imprinted pedometer. The pedometer was offered to recipients as part of the client’s offering to “Let us help you every step of the way.”

RESULT:
Promotional Alliance’s client reported such a strong response to the campaign that it decided to produce an additional dimensional mail campaign the following month.

Morsekode Ltd.

CHALLENGE:
Morsekode was rebranding a client and desired to increase exposure and awareness of the new brand with IT business managers.

ACTION:
We teamed up with the design agency to produce a Dimensional Mailer that would reintroduce the brand, but in a unique fashion. Instead of a typical flat postcard or letter, IT managers received an “Emergency Server Kit” in their mailbox. Inside the mailer was a custom configured six panel business card that provided information on the newly rebranded company.

RESULT:
The combination of Morsekode’s artwork and ii Dimensional Mail‘s package engineering and printing proved to be a successful duo, helping the client generate new accounts.